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What's Fueling ViralNova's Rocketing Popularity?

  • The Wire, Tuesday, December 3, 2013 1:01 PM
Less than a year old, how is a “news” site by the name of ViralNova eclipsing publishers like Gizmodo, the New York Post, NPR, and People (at least according to  Alexa)? By aggressively pumping out “a collection of image-heavy, emotionally manipulating posts unabashedly in the style of BuzzFeed and Upworthy,” The Wire reports. “And whereas Upworthy says it aims to bring about social change … ViralNova's specialty is strictly whatever will get you to click and share.”

Read the whole story at The Wire »

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