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Google Finds Big ROI Jump for Content Ads

Advertisers participating in Google's contextual advertising network have seen a 50 percent increase in their return on investment in the past year, the company said yesterday. The Mountain View, CA, search giant conducted a study with Atlas DMT that examined conversion data culled from Google's free conversion tool for advertisers and those using Atlas to track conversions.

Read the whole story at, December 16, 2004 »

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