ESPN and Footlocker.com teamed up to create a direct marketing brand, ESPN Shop, consisting of a catalog and Web site, the partners announced this week. The first issue of the catalog, which mailed
Dec. 14, and the Web site, espnshop.com, offer various ESPN-brand and non-branded athletic footwear, apparel and equipment. The Web site also can be accessed through ESPN.com.
Read the whole story at DMNews.com, December 16, 2004