Taiwanese smartphone maker HTC Corp. needs better U.S. marketing than even Iron Man can provide, as its share fell from July to October. In August HTC
hired actor Robert Downey Jr. to be the spokesperson for an advertising campaign comprising TV, digital and in-cinema. comScore said it's a non starter: U.S. market share for the number-four mobile
device brand fell to 6.7% at the end of October from 8% in July.
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