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Airbnb Launches First National Ad Campaign

  • Skift, Tuesday, December 17, 2013 8 AM

Airbnb, the global online company that intermediates between home and apartment owners and tourists looking for a place to crash, has launched its first integrated national advertising campaign using birds and birdhouses as a metaphor for its customers and their accommodations. Airbnb has done more limited efforts around online search and display advertising as well as a promotion in the Los Angeles market and a film with the Sundance Channel. But this is the first, major, integrated national effort.

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