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'Cosmopolitan' Streams Live Editors' Meeting To Get Readers Involved

Cosmopolitan is "shrewdly playing on the brand’s popularity and promoting a feeling that readers are included in the editorial process" by livestreaming an actual editors' story conference, writes Kara Bloomgarden-Smoke. "The result is audience engagement and brand loyalty, two key components to any successful social media strategy."

Read the whole story at New York Observer »

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