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Instagram Says Its Brand Ads Are Working

  • Forbes, Friday, December 20, 2013 8 AM

Instagram says its two-month-old ad business is working. It helps that it let four brands that already were active on the Facebook-owned channel do campaigns. Not exactly objective data here as Instagram is reporting its success with the four brands that did campaigns, including Levi's and Ben & Jerry's. They said their campaigns reached lots of people with a very light ad load per user.

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