- Forbes, Friday, December 20, 2013 8 AM
Instagram says its two-month-old ad business is working. It helps that it let four brands that already were active on the Facebook-owned channel do
campaigns. Not exactly objective data here as Instagram is reporting its success with the four brands that did campaigns, including Levi's and Ben & Jerry's. They said their campaigns reached lots
of people with a very light ad load per user.
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