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E-Cig Brand NJOY's New Year's-Themed Anti-Smoking Ad

Electronic cigarette brand NJOY has launched a UK television campaign to promote the use of NJOY King e-cigarettes as a New Year’s resolution for adult smokers. The message is that the brand offers an alternative to tobacco products. The idea is that smokers should make a New Year's resolution to kick tobacco and move to NJOY. "Everyone who loves you wishes you didn’t smoke. So do we," is the message. 

Read the whole story at Retail Times »

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