• Reuters, Monday, December 30, 2013 3:25 PM

Successful by every other measure, profitability continues to elude Reddit. After nearly 9 years of operation, however, the self-described "Front Page of the Internet" is testing ecommerce in the hopes of finally falling in the black. “If Reddit Gifts, as the burgeoning bazaar is known, brings sustainable profitability, it would mark a turning point for an outfit that has exerted an outsized and sometimes controversial influence on Internet culture yet languished financially,” Reuters reports.

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