The effort to expand the Web’s address system beyond the familiar .com and .net to more than 1,000 new endings is now official, reports Politico
. By the end of January, companies can
sell Web site names on the first batch of approved new suffixes, such as .clothing, .singles and .plumbing. Its success depends on whether the domain-name industry — the companies managing many
of the new endings — can persuade businesses and consumers to use them. ICANN, the nonprofit group handling the expansion, said the program would spark a new wave of online innovation.