America Online is betting on the "network effect," audience growth and broadband-oriented content and ads, as it engineers a comeback within the advertising community in the coming year. "Our big goal
for next year, really, is to continue to expand the audience of AOL and AOL Inc.," said Mike Kelly, president of AOL Media Networks. "Our ability to succeed with advertising is much more dependant on
our audience and not so dependant on our subscriber count."
Read the whole story at ClickZ, December 23, 2004