Stanford University's marching band did its own branded content on the gridiron in the school's Rose Bowl game against Michigan State. The band formed the logo of Snapchat. The online company, now worth an alleged $3 billion on the M&A market, was founded by three Stanford grads who were in the same frat in 2011: CEO Evan Spiegel, CTO Bobby Murphy, and the controversial alleged ousted third founder, marketing chief Reggie White.