• CNBC, Sunday, January 5, 2014 11:33 PM

Daytime soap operas -- a TV genre long left for dead -- have been having a bit of a comeback, with a ratings surge "for the first time in years" in 2013's third quarter, writes Catherine Boyle. "Part of this is due to new story lines and characters targeting the key female 18-49 demographic but the answer may also lie in using social media and the internet," she adds.

"The number of tweets about TV increased by 38 percent between the second quarter of 2012 and the same time in 2013, according to Nielsen. And for the first time, Nielsen identified a link between a spike in Tweets about a TV show and its ratings."

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