Around the Net
Advertisers Swarm CES
- Advertising Age, Tuesday, January 7, 2014 8 AM
The International Consumer Electronics Show is bringing in major brands like GE and Unilever, and what they are doing at the Las Vegas show says a lot about how they will reach consumers: they use the show to press the flesh with with media sellers like Google and the social channels. "Today brand marketers are coming with a much clearer picture of what they want to achieve," said MediaLink CEO Michael Kassan. "It's not the exploratory stage. They know what they're there for."
