"We’re mostly working with the brands, but there’s a huge role for the ad agencies and the PR agencies," notes New York Times
’ EVP Advertising Meredith Kopit Levien of
the paper's just-launched native ad program in this Q&A with Rebecca Lieb. "We’ve tried to organize in a way that’s friendly to an agency buying."
question Levien addresses: whether freelancers writing native content can also write for the editorial sections of the paper.
Read the whole story at Rebecca LIeb »