Joe Glennon, assistant professor of advertising at Temple University, cited E*Trade as an example of a company that couldn’t justify the cost of a
spot in the Super Bowl. “After years of questioning the real value of advertising during the Super Bowl — but still coughing up millions to be a part — E*Trade’s decision may
be a sign of a larger trend of advertisers walking away from the big game and the even bigger price tag,” Glennon said.
Read the whole story at Philadelphia Business Journal »