Around the Net
Heinz Using Super Bowl To 'Ketchup' With Consumers
- NYSportsJournalism.com, Thursday, January 16, 2014 9:35 AM
The last time the global condiment brand appeared during a Big Game broadcast — in 1998 during Super Bowl XXXII — Bill Clinton was president, "Saving Private Ryan" was the No. 1 movie, and "Seinfeld" was the No. 1 TV show. But Heinz Ketchup is back and plans to use the massive stage of Super Bowl XLVIII to help launch a multi-platform marketing push under an umbrella "Show Us Your Heinz" theme.
