The last time the global condiment brand appeared during a Big Game broadcast — in 1998 during Super Bowl XXXII — Bill Clinton was president,
"Saving Private Ryan" was the No. 1 movie, and "Seinfeld" was the No. 1 TV show. But Heinz Ketchup is back and plans to use the massive stage of Super Bowl XLVIII to help launch a multi-platform
marketing push under an umbrella "Show Us Your Heinz" theme.
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