Around the Net
Axe Brings World Peace
- Adweek, Thursday, January 16, 2014 9:35 AM
Unilever's Axe has a 30-second Super Bowl spot for its new Axe Peace line. The theme: "Make love. Not war." An extended, 60-second version of the
spot launched on YouTube on Tuesday. The ad, directed by MJZ's Rupert Sanders, travels the globe to various hotspots of conflict, including the Middle East and what's clearly meant to be a version of
North Korea.
