DraftFCB is preparing to drop Draft from its name according to executives close to the matter. It's unclear whether the shop will then be formally called
FCB, Foote Cone & Belding, or both. However, it's believed both monikers may end up on the new logo. Executive Chairman Howard Draft will remain with the agency in his current role. DraftFCB in
July filed a trademark for "FCB," and in November filed a trademark for "Foote Cone & Belding."
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