Around the Net
B2B Marketing Budgets Heading Up
- Advertising Age, Wednesday, January 22, 2014 9:41 AM
Market research firm Forrester says business-to-business advertising dollars will increase 6% in 2014. The report, conducted in conjunction with the Business Marketing Association found that marketing budgets will return to 4% of company revenue this year, lower than the 5% to 10% pre-recession, but an improvement over the 2.5% Forrester reported two years ago.
