As it turns, Aristotle figured out what makes content viral over 2,000 years ago. “The answer, he argued, was three principles: ethos, pathos, and logos,” Maria Konnikova writes in The
“Content should have an ethical appeal, an emotional appeal, or a logical appeal.” Konnikova checks in on a couple of researchers at Wharton who are building on
Aristotle’s original findings.
Read the whole story at The New Yorker »