Wm. J. Wrigley Jr. Co says it is getting rid of its North American chief marketing position, and confirmed that Brian Hansberry, the company's CMO since
January 2012, is leaving the company as part of the move. "We made the difficult decision to eliminate the CMO position for our North America business to create efficiencies," spokeswoman Caroline
Sherman said in a statement to Ad Age. "It is not a decision we took lightly, and we value the contributions Brian Hansberry has made to our organization." Marketing will be overseen by Casey
Keller, Wrigley North America president, "along with our category leads."
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