Trinity Mirror has promoted Malcolm Coles to the new job of general manager Mirror Online and recruited Martin Belam to the job of editor, new formats. Both Coles (picture above from his Twitter profile) and Belam worked on the launches last year of humour website UsVsTh3m and data website Ampp3d for Trinity Mirror. UsVsTh3m is said to attract some 7m unique browsers a month. Belam has previously worked in digital roles for the BBC and The Guardian.