Meredith ranked as the No. 1 media brand among the top 29 media companies rated by advertisers and agency executives during 2013, according to ad industry customer
satisfaction and perception researcher Advertiser Perceptions Inc. It’s the second time Meredith has ranked No. 1 in the last four years, and the rating is a composite of individual key metrics
such as overall “brand strength,” “sales knowledge,” “customer service” and “advertiser satisfaction.”
Google ranked No. 1 in 2012, ABC Television Network was No. 1 in 2011, and Meredith was No. 1 in 2010.
“Meredith’s use of
research-based insights including innovative programs such as the ‘Meredith Sales Guarantee,’ and focus on solution-based strategies that leverage their broad base of media assets to drive
ROI for marketers was key to their strong performance in this year’s study,” stated Ken Pearl, CEO, Advertiser Perceptions.
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Top
rankings for individual media categories and criteria follow below:
Advertiser Perceptions:
Top-Rated Media Brands
Print
People (Brand
Strength)
Good Housekeeping (Sales Knowledge)
Parents (Customer Service)
Food Network Magazine (Advertiser Satisfaction)
Digital Content
ESPN.com (Brand Strength)
ESPN.com (Sales Knowledge)
Time.com (Customer
Service)
Weather.com (Advertiser Satisfaction)
Digital Portals /
Social
Facebook (Brand Strength)
Yahoo (Sales Knowledge)
Yahoo (Customer Service)
AOL (Advertiser Satisfaction)
Digital Ad Networks
Google (Brand Strength)
Specific Media (Sales Knowledge)
Collective (Customer Service)
Tremor Video
(Advertiser Satisfaction)
Television
ESPN (Brand
Strength)
Food Network, HGTV (tied) (Sales Knowledge)
CNN (Customer
Service)
Bravo (Advertiser Satisfaction)
Mobile
YouTube (Brand Strength)
The Weather Channel (Sales Knowledge)
CNN (Customer Service)
ESPN (Advertiser Satisfaction)