- Adweek, Tuesday, February 4, 2014 5:57 PM
Hyundai and Coca-Cola have backed out of sponsoring the Academy Awards this year, after lengthy tenures (five years for the carmaker, eight years for the beverage giant) as exclusive,
top-spending advertisers in their categories, according to Anthony Crupi. But these spots were snapped up in short order for the March 2 telecast by General Motors and Pepsi, sources say.
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