- Forbes, Friday, February 7, 2014 9:39 AM
Sales of hoops star Kevin Durant's signature sneakers are approaching those of LeBron James. Sales for Durant’s Nike signature sneakers jumped 400%
last year from $35 million to $175 million in the U.S., according to research firm SportsOneSource. Durant signed a seven-year, $60 million deal with Nike in 2007. It was the last mega-contract
handed out to an NBA rookie by the big shoe companies.
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