Breakthrough Breast Cancer has launched its first social media fundraising campaign, the ‘Change Challenge,’ which encourages users to post a photo or video of them holding
a sign saying what they will change if their friends donate. Created by communications agency 1DA, the campaign uses the idea of peer-to-peer fundraising to encourage its followers on Facebook and
Twitter to raise money for the cause, rather than just liking or retweeting posts.
advertisement
advertisement
Read the whole story at dotRising »