- Adweek, Monday, February 17, 2014 10 AM
Honnold, that is. You know about Alex Honnold if you like really mind-blowing videos about crazy people. Honnold is the top solo free climber, meaning he
does things like climb Yosemite's Half Dome without ropes, guides, or anything. One mistake and he's dead. And if you get stuck you can't just come back down. North Face is sponsor of this amazing
film of him climbing a huge rock face. Take Dramamine.
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