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E-Cigarette Vype Launches UK TV Push

After just six months in the market, Vype, the electronic cigarette brand from Nicoventures, is launching a national TV advertising campaign in Great Britain. The campaign will run across TV and satellite TV to inspire adult smokers to see Vype as an alternative to tobacco, the company reports. It uses the “Experience the Breakthrough” creative platform.

Read the whole story at Retail Times »

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