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McDonald's Unveils New Boston Ads By H&L Partners
- Boston.com, Tuesday, February 18, 2014 1:06 PM
Local McDonald’s franchisees are a debuting a new ad campaign called “Good Morning Boston,” which promotes the chain’s breakfast offerings.
The campaign is the first local work from the franchise group’s new ad agency H&L Partners of San Francisco, which just opened an eight-person office in Boston.
One broadcast spot from the campaign was filmed at the MBTA Aquarium Station. The ad shows McDonald’s employees surprising “real people” with hot McDonald’s breakfasts, a press release on the campaign said.
“The strength of this campaign is in its simplicity,” Mark Schaeffer, president of H&L Partners, said in a statement. “Delivering a nice surprise in the form of a hot cup of McCafé coffee or an Egg McMuffin sandwich in the midst of the morning routine reminds consumers how great breakfast at McDonald’s is every day.”
In a separate statement, McDonald’s franchisee Steve Walach added, “”The smiles delivered as a result of this campaign are genuine and organic.”
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