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'Self' Mag Debuts Branded Frozen Food Line

  • Adweek, Tuesday, February 25, 2014 4:59 PM
Self magazine is launching a line of branded frozen foods: "eight health-conscious entrées" that "aspire to be high-end" in keeping with parent company Condé Nast's heritage, so are priced at around $4.99, writes Emma Bazilian. Yep, it's a first for the glossy publisher.  The Self Healthy Kitchen Line, a partnership with Benevida Foods CEO and chef Calvin Harris, "is rolling out to 2,900 stores across 37 states, including Kroger, Stop & Shop and Whole Foods' Northwest locations," according to Bazilian.

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