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Primark's Status Updates Boost Facebook Following

The fashion retailer has become the fifth most followed brand on Facebook and it's all down to its use of engaging, question-based status updates. According to, Primark has jumped up 14 positions on eDigitalResearch's Retail Social Media Benchmark since June 2013. It also saw a 273 per cent growth in terms of likes, meaning it gained an additional 1.7 million Facebook users in just six months. In total, Primark has 2.4 million fans on the site.

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