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Reese's Sweetens March Madness With Fan Treats

The NCAA Div. I Men's Basketball Tournament is fast approaching, and Hershey's brand Reese's will hit the court with a multi-platform effort that includes a prize-laden 'Make The Crowd Go Wild' sweepstakes. There’s also basketball-specific products led by Fan Edition Printed Peanut Butter Cups, a takeover of Final Four Friday, an up-close and personal event with players and coaches, plus marketing support to include TV, print, Internet and social media.

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