- Moz, Monday, March 3, 2014 12:26 PM
Rand Fishkin analyzes whether links are losing value in Google's algorithm. He explores both sides of the argument, offering advice to search engine optimization practitioners on how they can
navigate these continual changes. Of course, Fishkin gives his own opinion, and makes it a point to tell marketers not to ignore the value gained indirectly from links that could get the brand
mentioned or recognized.
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