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Around the Net
P&G Building Up Prestige Fragrance
- Cincinnati Enquirer, Tuesday, March 4, 2014 8 AM
Procter & Gamble is racking up sales of high-end perfumes behind the combined sales of three top-tier brands not usually associated with P&G: Dolce
& Gabbana, Gucci and Hugo Boss. P&G’s “prestige fragrance” business generates an estimated $2.5 billion in sales a year, over 10% of the company’s total beauty unit
revenue.
