Athletic Brewing Company has teamed with an unlikely
culinary partner for its latest pilsner.
Graza and the non-alcoholic brewer have released a new collaborative brew, “Cold Off The Press,” made with Graza’s Extra
Virgin Olive Oil.
The top-selling, single-origin Spanish olive oil brand is known for its unique signature, chef-inspired squeeze bottles.
The limited time
release is described by the brand as a “classic pils with floral, herbal, and lemon aromas and a clean, dry finish.”
The addition of the extra virgin olive oil
“nourishes the yeast that helps shape the brew,” but does not actually give the beer an olive taste.
“We love collaborations that push us outside the
traditional boundaries of brewing,” says John Walker, co-founder and COO of Athletic Brewing Company.
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“The folks at Graza share our passion for great flavor and
questioning how familiar products are supposed to look, taste, and feel. Cold Off The Press gave us a chance to bring that shared curiosity into the brewhouse, challenge ourselves to think
differently, and create something entirely new.”
Both brands are promoting the collaboration via their socials.
Cold Off the Press is available in six
packs while supplies last at www.athleticbrewing.com.
Athletic Brewing Company launched in 2018 as the only dedicated non-alcoholic
brewer in the U.S. The brand has since become the top selling NA beer brand in America, per Nielsen IQ.