- Variety, Tuesday, March 4, 2014 5:51 PM
In a sort of TV take on native advertising, Allstate will sponsor "Chicagoland," an eight-part documentary set to premiere on CNN later this week, with ads shot to look like they're "in the fabric" of
the show, as a director of marketing at the insurance company notes. "In the first ad break, Tom Wilson, Allstate’s chairman, president and CEO, will appear and talk directly to viewers about
the program," writes Brian Steinberg.
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