Around the Net
Adidas Using 'Digital Newsroom' To Enhance Sales
- dotRising, Thursday, March 6, 2014 2:26 PM
The sportswear brand said that it needed to make itself more relevant to online audiences, so is establishing newsrooms over the next 12 months to build on its current “moments of celebration and acknowledgement” real-time marketing strategy. The digital outposts will allow the brand to keep a finger firmly on the pulse of popular culture, trends and topics.
