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88% Of Marketers Say Multi-screen Ads 'Very Important'

Tech-savvy sofa-loving people around the world are compellingmarketers to invest in multi-screen advertising, which is now an emerging player in mobile ad targeting. The incredible rise of smartphones and tablets, coupled with the rising amount of time spent on them, has forced marketers to react to the growing market and divide their budgets and attentions accordingly.

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