Around the Net
Mini Launches Campaign In Country Where It Was Born
- Marketing Week, Thursday, March 13, 2014 9:30 AM
Mini is kicking off a £3m UK campaign for the launch of its new Hatch model with a poster at Liverpool Street Station. The campaign juxtaposes innovations to current models with the spirit of its classic 1959 car. Created by iris Worldwide and media agency Vizeum, the “New Original” looks at things like the radio dashboard, which new includes access to web radio, music services such as Deezer and Napster and RSS news feeds.
