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Hearst's 'Marie Claire' Launches New York-Distributed Offshoot

  • Adweek, Thursday, March 13, 2014 4:42 PM
Hearst's Marie Claire introduced what it's calling a "pop-up magazine": Branché, "which loosely translates to “plugged in” in French," and will be distributed by Hearst employees throughout New York's "trendy neighborhoods" and "well-trafficked areas... such as Times Square," writes Alexandra Steigrad. Created as "an insider’s guide to New York style, culture and food and nighttime hot spots," the 40-page free book is half ads, with advertisers including H&M, Guess, and Macy's. Expect a new version in the fall.

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