While GM and the government go at it around the ignition situation, and the automaker gets ready to fence with lawyers bearing suits, there's the image
challenge: GM's new CEO, Mary Barra, has to convince the public that the company is taking responsibility, said Richard Torrenzano, a reputation and crisis-control consultant. Otherwise GM’s
post-bankruptcy image as a carmaker with great new cars and a focus on customers is in great peril.
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