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General Motors Must Reassure The World

While GM and the government go at it around the ignition situation, and the automaker gets ready to fence with lawyers bearing suits, there's the image challenge: GM's new CEO, Mary Barra, has to convince the public that the company is taking responsibility, said Richard Torrenzano, a reputation and crisis-control consultant. Otherwise GM’s post-bankruptcy image as a carmaker with great new cars and a focus on customers is in great peril. 

Read the whole story at Automotive News »

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