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Advertisers In SE Asia Take A Powder Over Malaysia Flight
- Campaign Asia, Friday, March 14, 2014 8 AM
Brands in Malaysia are putting campaign plans on hold to show solidarity with victims and families of Malaysia Airlines Flight 370. Emirates, the subsidiary of Emirates Group has, for example, put a freeze on all communications across Southeast Asia. "We have advised our airline clients to pull out of advertising," said Manu Sanghi, director of international business at Havas Media APAC.
