Around the Net
Marketers Tap Into Behavioural Nerve, Get Rewards
- dotRising, Sunday, March 16, 2014 1:16 PM
The study, “Hone Your Competitive Edge with Behavioural Marketing” carried out by Silverpop, revealed that adopting behavioural marketing reaped business benefits, such as higher ROI and more contributions to sales. The research surveyed 151 marketers from across the UK, focusing on how they were integrating automated tools to drive customer engagement and to what extent this benefited positively to the business.
