When it comes to watching the NCAA Div. I Men's Basketball Tournament, not all viewing experiences are the same. Burger King wants to do something about
that in its first go-round as an official NCAA partner. The company is backing a campaign to help fans 'Watch Like a King' with the aid of college and NBA veteran Chris Webber and a Twitter-driven
activation. The promo dangles such March Madness goodies as flat screen TVs, mobile phone projectors, food and tickets to the Final Four in AT&T Stadium.
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