Around the Net
Women Are Hitting On Old Spice
- Cincinnati Enquirer, Monday, March 17, 2014 9:33 AM
Young women are embracing the ultimate guy product: Old Spice. Doesn't seem to matter that P&G has been marketing it exclusively to men. One person, Sarah Olivieri, who started an “Old Spice for Women” Facebook page, came to the product for health reasons. It is also getting a boost among women because of its low price and newer scents. “There’s a lot of women out there, who, for different reasons, like to use Old Spice,” said Olivieri, 33, who runs a media company in Rifton, N.Y.
