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March Madness Equals Marketer Mayhem
- USA Today, Monday, March 17, 2014 9:33 AM
March Madness isn't the Super Bowl or Olympics or World Cup, for that matter, but it's big enough to draw a ton of marketers with integrated-marketing plans. Why not? It appeals to a very young and very desirable audience; it's TiVo proof; and its a social driver. This year's tourney will top last year's $1.15 billion in ad revenue, per Kantar Media. Here's a rundown of who's doing what.
