March Madness isn't the Super Bowl or Olympics or World Cup, for that matter, but it's big enough to draw a ton of marketers with integrated-marketing
plans. Why not? It appeals to a very young and very desirable audience; it's TiVo proof; and its a social driver. This year's tourney will top last year's $1.15 billion in ad revenue, per Kantar
Media. Here's a rundown of who's doing what.
Read the whole story at USA Today »