Around the Net
Under Armour Rides Sports, Marketing Wave To Brazil
- NYSportsJournalism.com, Tuesday, March 18, 2014 10 AM
With the FIFA World Cup coming in June and the 2016 Summer Olympics on the horizon, Brazil has become a hot focus of global sports and marketing attention. Performance sportswear and footwear company Under Armour said it plans to bring 70 retail and online destinations there that will stock UA inventory. It's part of a strategy that see activation and continued expansion in Brazil and worldwide.
