Around the Net
Domino's Challenges Chicago Town 'Number One' Boast
- Marketing Week, Tuesday, March 18, 2014 10 AM
Domino’s has complained to the British Advertising Standards Authority about a TV campaign from UK rival Chicago Town boasting it is the better-tasting pizza. The Chicago Town Takeaway spot says, “Voted No.1 versus Domino’s.” The chain says it ran blind taste tests that proved its credentials against the high street pizza delivery chain.
